Quick Summary Consumer products are goods purchased for personal/household use, categorized into four types: Understanding these types helps
What are Consumer Products? Definition, Types, Characteristics, Strategies, and Examples

Quick Summary Consumer products are goods purchased for personal/household use, categorized into four types: Understanding these types helps
Since the era of modern-day arrival, companies have been forced to apply different management and marketing practices to
The product we buy is an actual product as well as an augmented product, but these products are
Quick Summary An augmented product enhances the actual product with extra benefits like warranties, free delivery, or discounts,
Quick Summary An actual product is the tangible item consumers purchase, delivering core benefits (e.g., a smartphone or
Quick Summary A marketer is a professional responsible for promoting and selling a company’s products by understanding customer
The product itself is not identifiable about what it is, who made it, what benefits it provides, etc.
There was a time when CDs, VCRs, and Typewriters were the most popular. But today in the 21st
Suppose you made a product you thought people would like and distributed it to the market. But you