Quick Summary Consumer products are goods purchased for personal/household use, categorized into four types: Understanding these types helps
What are Consumer Products? Definition, Types, Characteristics, Strategies, and Examples
Category: Marketing Essentials
Marketing Philosophies: 6 Basic Marketing Concepts with Examples & Pros/Cons
Since the era of modern-day arrival, companies have been forced to apply different management and marketing practices to
What is a Core Product? Definition, Importance, & 5 Examples
The product we buy is an actual product as well as an augmented product, but these products are
Augmented Products – Definition, Types, Levels, Importance, and Examples
Quick Summary An augmented product enhances the actual product with extra benefits like warranties, free delivery, or discounts,
Actual Products – Definition, Levels, Importance, Examples, & Roles in Marketing Mix
Quick Summary An actual product is the tangible item consumers purchase, delivering core benefits (e.g., a smartphone or
What is a Marketer? Definition, Purpose, Skills, and Roles & Responsibilities
Quick Summary A marketer is a professional responsible for promoting and selling a company’s products by understanding customer
Product Labelling – Definition, Types, Components, Importance, and Examples
The product itself is not identifiable about what it is, who made it, what benefits it provides, etc.
What is Product Life Cycle (PLC)? Definition, 6 Stages, Strategies, Importance, and Examples
There was a time when CDs, VCRs, and Typewriters were the most popular. But today in the 21st
PESTLE (+G) Analysis – Definition, Components, Importance, Examples, & Pros/Cons
Suppose you made a product you thought people would like and distributed it to the market. But you